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SYNOPSIS
In September, 2000, Brown & Elias, a national advertising
firm, hired sociologist-filmmaker Darren McDaniel and cameraman
Jim Anthony Rich to collect documentary-style "found footage" for a
top secret new ad campaign. The firm sent the duo to
tiny Irwin, Texas, on a mission to capture "the essence
of Irwin" and its people. [more]
The town is a goldmine of peculiarities, and the question on
everyone’s lips is: Why Irwin? Four months later, when the
corporate set descends upon Irwin to unveil their mystery
product, the events that unfold prove to be the most surreal
of all. Tables turn mo re than once as the underdogs take a pounding
but struggle to get the last bark.
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